Jun 30, 2025
HEALINGTHOUGHTS
Redesigned the digital experience for a wellness-focused massage therapy business. The goal was to create a serene, user-friendly website aligned with the brand’s calming values, streamline the booking process, and establish a strong digital presence across platforms
Client and Goals
Healingthoughts Massage Therapy is a home-based business founded by a Registered Massage Therapist offering holistic healing through the power of touch. The business was new, and the client needed a complete visual identity, website, and marketing foundation.
Goals:
Build a serene, professional brand identity
Design an accessible, mobile-optimized website
Make the booking experience smooth and client-friendly
Launch the site in time for the grand opening
Support early-stage marketing via social media
Market Research
Target Audience:
All ages seeking wellness, stress relief, and therapeutic massage in a peaceful, home-based setting.
Popular Competitors:
Hand & Stone – Franchise spas with standardized offerings
Local RMTs using Jane App with little brand customization (e.g. Care2Cure)
Independent wellness practitioners on Instagram
Market Trends:
Preference for natural visuals, calming aesthetics, and clean layouts
Shift toward self-booking through digital platforms
Style Preferences:
Minimalist, neutral-toned design
Natural elements (stones, lotus, abstract linework)
Calming typography and soothing motion
My Role and Collaboration
This was a solo-led design and development project in close collaboration with the client. I was responsible for:
Brand strategy and identity creation
Logo design (exploring multiple concepts and refinements)
UI/UX design and layout
Website development using Framer
Booking flow integration
Social media asset design
Domain and email setup
Design Process
Discovery & Strategy
Worked with the client to understand their business goals, target demographic, and stylistic preferences.
Sketching & Ideation
Created wireframes and logo sketches, experimenting with lotus flowers, abstract figures, hands, and stone stack imagery.
Visual Identity Design
Finalized a custom, vector-based logo and selected a color palette rooted in dark green and beige neutrals. Font choices balanced elegance with accessibility.
Web Design in Framer
Developed a clean, responsive website that includes:
Service listings and descriptions
Pricing details
Booking via Jane App
Contact form and map
Grand opening landing page with countdown
Feedback & Launch
After several rounds of feedback and edits, we launched the website on a custom domain. The client was also provided tools to maintain content post-launch.
Findings
Clients valued mobile optimization and straightforward navigation
Clear visuals and language helped establish trust and professionalism
A polished brand identity helped increase perceived credibility
Branding and Visual Identity
Logo Design
Final Logo Design
Brand Theme
Strategy & Social Media Management
As part of the full digital launch, I also developed and managed Healingthoughts Massage Therapy’s social media presence:
Created and curated Instagram + Facebook profiles aligned with the brand’s calming identity
Designed launch visuals, booking promos, and announcement posts
Strategized posting schedules to boost visibility and engagement
Organically grew the Instagram account from 67 to over 5,000 followers in under a month
Tools used: Canva, Meta Business Suite, Instagram Insights
Outcomes
Successfully launched a clean, modern, and professional wellness site from scratch
Streamlined online booking process integrated with the Jane App
Created a strong, unified brand across digital touchpoints (website + social media)
Positive early feedback from clients and a smooth onboarding experience
Delivered on a tight deadline in time for grand opening
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