Overview

Healingthoughts Massage Therapy is a wellness-focused, home-based business founded by a Registered Massage Therapist offering holistic healing services. The project focused on creating a calm, professional digital experience that reflects the brand’s values, simplifies booking, and supports a successful business launch.

Design Process

The approach centered on serenity, trust, and accessibility. The brand and website were designed as a cohesive system, combining minimalist layouts, neutral tones, and natural visual elements to evoke calm and professionalism. The experience was optimized for mobile-first use, ensuring clients could easily explore services and book appointments with minimal friction.

Key Challenges

As a new business, Healingthoughts lacked an established brand, online presence, and marketing foundation. The challenge was to build credibility from scratch while balancing aesthetics with functionality. Additionally, the booking process needed to feel seamless and unintimidating for first-time clients, particularly on mobile devices.

Solutions

A complete visual identity was developed alongside a responsive website built in Framer. Clear service descriptions, integrated booking through Jane App, and straightforward navigation reduced friction for users. Branding elements such as a custom logo, calming color palette, and accessible typography helped establish trust and professionalism across all touchpoints.

Core Features

• Responsive website designed in Framer

• Integrated online booking via Jane App

• Clear service listings and pricing information

• Contact form and location map

• Grand opening landing page

• Custom brand identity including logo and visual system

• Social media launch assets and promotional visuals

Outcome

The project delivered a cohesive wellness brand and fully functional website in time for the grand opening. The streamlined booking experience improved usability, while the polished visual identity increased perceived credibility. The digital launch supported early client acquisition and established a strong foundation for ongoing growth.

Tools

Framer, Canva, Jane App, Meta Business Suite, Instagram Insights