Overview

This project explores improving LinkedIn’s connection experience by introducing a required message step with optional AI-generated suggestions to encourage more intentional networking.

Research

Research combined Typeform surveys and Maze usability testing to gather both behavioral and usability insights. Surveys focused on how users currently approach connection requests and their comfort with AI-assisted messaging. Maze tests evaluated different invite flows, testing when and how a required message step and AI suggestions should appear. Competitive analysis included platforms like Bumble Bizz and outreach tools that promote personalized engagement.

Design Process

Insights were synthesized into core themes such as friction, awkwardness, and lack of prompting. Ideation explored multiple flows to balance encouragement with flexibility. Low-fidelity wireframes mapped the new connection journey across mobile and desktop, followed by usability testing in Maze to validate flow placement and interaction clarity. High-fidelity designs introduced a dedicated message field with a visible but optional “Use AI” action, including a gated experience for non-Premium users.

Key Findings

• 72% of users typically skip writing a message unless prompted

• Users were more likely to add a message when prompted immediately after tapping “Connect”

• Completion rates increased when the message field was front and center and AI was optional

• Free users accepted limited AI usage when the Premium upsell emphasized efficiency, not volume

• Users valued AI suggestions but wanted control over tone and wording

Outcome

The final design encourages more thoughtful connections without forcing automation. Testers described the experience as more personal and intentional, noting that the required message step made them pause and reflect before connecting. The project reinforced that AI works best as a support tool for authenticity, and that Premium features feel more valuable when tied to real productivity gains.

Future Considerations

With more time, this concept could extend into post-connection follow-ups, reminders for unanswered invites, or smarter prompts based on interaction history.